Digital Marketing | CRM Management | Development | Ecommerce
About Me
I am passionate about deploying and supporting the digital infrastructure necessary to build a successful business. From messaging and ads, to data and lead management. I take great satisfaction in seeing whiteboard scribbles and Zoom meetings become profitable businesses.
I’ve been involved in numerous projects ranging from small business marketing to ground-up e-commerce and SaaS business development. My experience includes email and ads based marketing, social media management, ecommerce management, web development, and more.
I work well with people and value the impact that culture and team-building can have the ultimate success and health of a company.
Outside the office, I can often be found dabbling in various creative projects and making music in my home studio.
Digital Marketing | CRM Management | Development | Ecommerce
Experienced in online marketing, business automation, CRM management, and ecommerce development. Responsible for driving $4,800,000 in email remarketing GMV per year while working with Vivino. Proven track record developing and executing customer retention strategies while working with clients for TRFK and Streetbee. Skilled in HTML, CSS, JavaScript as well as various other web technologies and applications. Adept at learning on the job and quickly identifying the requirements of a given project. Self-motivated and able to analyze problems to find solutions. Comfortable communicating with team members, stakeholders and clients to efficiently achieve goals and drive growth.
Experience
2022 - Present
Vivino
CRM Specialist
Develop and manage email/push automation flows, customer journeys and manual send cadences.
Collaborate with team members to optimize and maintain a healthy customer lifecycle.
QA, schedule and segment manual email offer sends.
A/B test flow concepts, template designs, segmentation, and offers.
Troubleshoot and escalate integration/tool issues.
Utilize data analytics tools to extract actionable metrics.
Monitor email/push KPIs and report to stakeholders.
2018 - 2022
TRFK Data Agency
Technical Administrator
Work with team members to develop and maintain landing pages, ecommerce sites, CRMs, email automations, and ad accounts for clients.
Implement various marketing and management tools according to client needs (CRMs, analytics, automations, conversion tracking).
Trouble-shoot tech issues that arise across all services and platforms.
2014 - 2018
Streetbee Marketing & Design
Web Developer & Tech Admin
Create and maintain WordPress, Shopify and HTML sites.
Manage product lines, data feeds and inventory for e-comm clients.
Write SEO optimized blogs to improve search engine ranking